Website Owner's Manual

Many of the people responsible for a website don't have a clue
what's required to build one and keep it up and running. The job of
planning, launching, and managing a site often falls to people who have
little or no experience in web design or development. Website Owner's
Manual is for the thousands of marketers, IT managers, project leaders,
and business owners who need to put a website in place and keep it
running with a minimum of trouble.

Using clever illustrations,
easy-to-follow lists and diagrams, and other friendly touches, Website
Owner's Manual helps readers form a vision for a site, guides them
through the process of selecting a web design agency, and gives just
enough background to help them make intelligent decisions throughout the
development process. This book provides a jargon-free overview of web
design, including accessibility, usability, online marketing, and web
development techniques.

Using Website Owner's Manual, readers
master the vocabulary and concepts they need to discuss how a website
dovetails with the needs of a business. This book will help them work
confidently with the designers and developers building and maintaining a
site so they can concentrate on what your website needs to do.

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